LotZoom Privacy Policy

Effective Date: January 1, 2025

1. Introduction

Welcome to LotZoom.com ("LotZoom," "we," "us," or "our"). We are committed to protecting your personal privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any other media form, media channel, mobile website, or mobile application related or connected to LotZoom (collectively, the "Site").

By accessing or using our Site, you indicate that you have read, understand, and agree to be bound by this Privacy Policy. If you do not agree, please do not access or use the Site.

2. Information We Collect

a. Personal Information (PII)

  1. We may collect personally identifiable information ("PII"), such as your name, email address, or phone number, only if you choose to provide it voluntarily—e.g., by creating an account, completing a form, or contacting us for support.
  2. We do not require you to share PII to browse the public areas of the Site.

b. Non-Personal Information (Non-PII)

  1. Home Data: LotZoom enables homeowners to manage and track details about their property (e.g., maintenance history, DIY projects, professional services, remodeling costs). Some or all of these details may be considered non-personally identifiable information ("Non-PII") if they do not directly identify you.
  2. Usage and Analytics Data: We may collect usage data such as your IP address, browser type, referring URLs, pages viewed, and the dates/times you access our Site. This information helps us analyze trends and improve the Site.
  3. Cookies and Similar Technologies: We use cookies, web beacons, and other tracking technologies to personalize your experience, remember your preferences, and understand how you interact with our Site. You can disable cookies in your browser settings, but some parts of the Site may not function properly.

3. How We Use Your Information

a. Providing Services

We use the data you submit (including PII and Non-PII) to:

  1. Create and manage your user account
  2. Allow you to input, store, and manage home-related information
  3. Offer features, tools, or notifications related to property maintenance and updates

b. Sharing Data with LotZoom.com

  1. Opt-In Sharing: LotZoom allows you to opt in to share non-personally identifiable home information with LotZoom.com for the purpose of generating home reports when you are interested in selling your home.
  2. Self-Reported Data: Any data you input manually (e.g., a DIY kitchen remodel) is considered Self-Reported in any LotZoom.com report.
  3. Third-Party Data: Information originating from professional service providers (e.g., plumber records, insurance companies, state agencies) is collected independently of homeowner reporting and may be included in LotZoom.com reports outside of your self-reported data scope.

c. Improving Our Site

We may use aggregate and de-identified data for internal analytics, product research, and enhancing user experience.

d. Communication

  1. We may send you administrative emails (e.g., account updates, policy changes).
  2. You may also receive optional marketing or promotional communications about new features and offers. You can unsubscribe or opt out of such messages at any time.

e. Legal Compliance

We reserve the right to disclose information if required to do so by law or if we reasonably believe such action is necessary to comply with legal processes or protect the rights and safety of LotZoom, our users, or the public.

4. Data Retention and Security

  1. We store your information as long as necessary to fulfill the purposes described in this Privacy Policy or comply with legal obligations.
  2. We take commercially reasonable steps to protect your information from unauthorized access, loss, misuse, or alteration. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

5. Children's Privacy

Our Site is not directed at children under the age of 13, and we do not knowingly collect PII from anyone under 13. If you believe we have inadvertently collected such information, please contact us to have it removed.

6. Third-Party Websites and Services

Our Site may contain links to third-party websites or services that we do not control. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies when visiting their sites.

7. Your Choices and Rights

  1. Account Settings: If you have created an account on LotZoom, you can review, correct, or delete your data in your account settings at any time.
  2. Opt-Out: You may opt out of marketing emails by using the "unsubscribe" link in the messages.
  3. Cookies: Most web browsers allow you to control cookies through the browser settings. Disabling cookies may affect some Site functionality.
  4. LotZoom.com Data Sharing: You can choose whether to opt in or opt out of sharing your non-PII home data with LotZoom.com at any time within your LotZoom account preferences.

8. Data Transfers

If you access our Site from outside the United States, note that your information may be transferred to and processed in the U.S., where data protection laws may differ from those in your jurisdiction. By using our Site, you agree to this transfer and processing.

9. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you by updating the "Effective Date" at the top of this page. We encourage you to review the Privacy Policy whenever you use our Site to stay informed of our data practices.

10. Contact Us

If you have any questions or comments about this Privacy Policy or your privacy on LotZoom, you may contact us at:

LotZoom
5402 West 5100 South
Hooper, UT 84315
Email: support@lotzoom.com